Ludogorets

Ludogorets is Bulgaria’s premiere football club. They requested a private piece in their A team’s locker room. Their manager asked for an aggressive and sporty mural showing the team’s mascot eagle combined with the coach’s favorite phrases.

The greatest design challenge we faced was how to make the mural dynamic and relaxing at the same time. We imagined two scenarios when it would be taken sight of -firstly, when the players were getting ready to play a game and needed to hype-up, and secondly - when the game was over and they had to unwind.

We decided to solve the relaxing aspect by creating a horizontal background of green bands, with lines of text following that same horizontal orientation. We wanted to use the soothing color green as our main color, which was quite convenient because green is also the team's brand color.

The dynamic aspect of the project is solved through the eagle. Its diagonal position disrupts the horizontal background, looking fierce and determined.