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Logo design

What is a logo
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
What it does
A logo doesn't describe, it identifies. If a roofer wanted a logo, we wouldn't offer him a picture of a man with a hammer on top a house, but a symbol of his qualities as a tradesman, something unique about his approach, or a distinguishing characteristic that set's him apart from the competition - all ways of identification.
Approach
Logos tend to receive more attention than any other aspect of the brand. Some may say that the logo is the seed from which all other visual identity sprouts. It's our belief that proper logo design should be approached with a deep understanding of the brand it stands for, its technical application (web, print, decal, etc.) as well as the market environment it would function in.
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