BEACH HUB

Beach Hub is a franchise of beachside co-working spaces. Their newest location is in Burgas, where they partnered with Sofia University, who just opened their newest branch there.

We had to navigate between three different clients with one design solution. The Beach Hub brand is cosmopolitan, young, and dynamic. Their brand colors are blue, white and pink. Sofia University is a conservative and established institution. On top of that, the building is owned by the city and located in a high-traffic area, meaning it would represent Burgas to crowds of international visitors.

We used sea/beach imagery throughout. Predictable blues on the outside, coupled with Beach Hub's colors on the inside. Clean lines and a controlled aesthetic, with horizontal movement inside and out. Dynamic waves on the front entrance, as well as on the backwall inside.