BEACH HUB

Beach Hub is a franchise of beachside co-working spaces. Their newest location is in Burgas, where they partnered with Sofia University, which just opened its newest branch there.

We had to navigate between three different clients with one design solution. The BeachHub brand is cosmopolitan, young, and dynamic. Their brand colors are blue, white and pink. Sofia University, however, is a well-established institution with robust traditions. On top of that, the building is owned by the city council and located in a high-traffic area, meaning it would represent Burgas to crowds of international visitors.

We used sea/beach imagery throughout the project. Predictable blues on the outside, coupled with Beach Hub's colors on the inside. Clean lines and a controlled aesthetic, with horizontal movement inside and out. Dynamic waves on the front entrance, as well as on the interior back wall.