MURAL
TECHNO OAK
BEACH HUB
SPACE VENTS
FOREST GRAFF
LUDOGORETS
DESIGN
OCK DRINKS
OCK DIPS
ELEMENTL
FLOWMO
BEANVIVO
STREET BRAND
SUNSTONE
GREENYGUEST
FUNKY DRUM
THE GROVE
LOGOFOLIO
ARTWORK
TRADITIONAL
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ABOUT
STUDIO
The Funky Drummer
LOGO DESIGN - PACKAGING - BRAND GUIDE
The Assignment
Four life-long friends are retiring, and want to invest their savings in a café. They're big Funk fans, and their favorite artist is James Brown. They want a brand and visual identity for their new business, complete with a custom font, branded items, and promotional materials.
Logo design
The first ideas we had involved a coffee cup, with steam spelling out The Funky Drummer. We wanted to convey Funk’s musical spirit through typography, but to carry a human element as well. We settled on a mascot+logotype icon combination that is charming, engaging - but most of all - FUNKY.
Physical assets
One of the best parts about designing for a brand is expanding the identity. We designed a custom font called Bodoney (based on the classical Bodoni) and then applied its playful typography across menus, coasters, cups, event posters, and more.
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