MURAL
TECHNO OAK
SAGEHILL
KUMEYAAY
BEACH HUB
SPACE VENTS
FOREST GRAFF
LUDOGORETS
DESIGN
OCK DRINKS
OCK DIPS
ELEMENTL
FLOWMO
BEANVIVO
STREET BRAND
SUNSTONE
GREENYGUEST
FUNKY DRUM
THE GROVE
LOGOFOLIO
ARTWORK
TRADITIONAL
DIGITAL
DAIMON HAUS
STREET
ABOUT
STUDIO
The Funky Drummer
LOGO DESIGN - PACKAGING - BRAND GUIDE
The Assignment
Four life-long friends are retiring, and want to invest their savings in a café. They're avid Funk fans and their favorite artist is James Brown. They want a brand and visual identity for their new business, complete with a custom font, branded items, and promotional materials.
Logo design
The initial ideas we had involved a coffee cup, with steam spelling out The FunkyDrummer. We wanted to convey Funk’s musical spirit through typography and still retain a human element within the visual. We settled on a mascot+logotype icon combination that is charming, engaging - but most of all - FUNKY.
Physical assets
One of the best parts about designing for a brand is expanding the identity. We designed a custom font called Bodoney (based on the classical Bodoni typefaces) and then applied its playful typography across menus, coasters, cups, event posters, and more.
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