FlowMo

"For young American professionals, FlowMo is the cutting edge drinks company to offer healthy, never-before seen combinations of flavor. Through new flavor possibilities, we want to bring fresh, exciting sophistication in your life."

Our logo embodies the essence of who we are. It is bold, sharp, and uncompromising. The mark has a heavy and assertive presence, that makes you recognize that FlowMo is here to stay. The building blocks of our logotype are brought closely together, overlapping and flowing into each other to create one uniform visual entity, while at the same timekeeping their individual legibility.

The discovery-based research we conducted with the client informed us that the aesthetic they align with is best described as health-conscious tech entrepreneur. We took inspiration from brands like Apple, Nike, and BeatsByDre, giving us a final product line that embodies the spirit we were after.